Every year (for many years) we have a new marketing theme. Many times it’s revolved around Classic Rock … such as “Fairway to Heaven”. Last year was “Welcome to the Hotel Victoria” … obviously playing-off the Eagle’s song.
This past year, we tried to incorporate a theme with our new fleet of electric golf cars. So … we borrowed the cover of the first Cars album … and at the top said “New Electric Golf Cars”. The bottom of the page said “Let the Good Times Roll” … a title of one of their songs that seemed apropos for our culture.
Did everybody love this “genius” marketing? No. In fact, I received tons of complaints about the “scary girl” in the ad … which always accompanied my blogs.
So, you don’t have to put up with the scary girl any longer … we have a new ad campaign. Though it’s supposed start in 2021 … I thought you deserved an early Christmas present.
It’s a departure from Classic Rock … however, it refers to a few “classic” coffee commercials. Hopefully, you’ll especially enjoy Juan Valdez and his donkey.
Since we’re going down memory lane … we did a couple of movie themes: “No Place Like Home” (The Wizard of Oz) and “2017: A Golf Odyssey” (2001: A Space Odyssey).
However, Classic Rock themes have dominated. I already mentioned “Fairway to Heaven” … we did another Led Zeppelin theme with Jimmy Page playing a mandolin in front his Scottish castle “The Real Magic Kingdom”.
Speaking of castles … one year we just had our mascot Harvey sitting in front of an Irish castle with “Deer Run Golf Club” … that summer, multiple people asked where the castle was … seriously.
Seriously … these ad campaigns are not serious. Probably the most ridiculous one was “Fun at The Run” featuring a cruise ship. However, a big cruise company out of Miami didn’t think it was so funny … their lawyers sent us a “cease and desist” letter. That was serious.
Maybe the most serious, was a golfer at sunset with the title “Break on Through” … in reference to the old Doors song. We all want to “break on through” … and golf is a great way to do it.
GM/Head PGA Professional