Greetings Golfers,

The worst thing for a salesman, is to have a reputation as someone who “Over-promises and under-delivers”.

As the world has gotten faster and people move around, it’s become easier for con-men to do their thing. And at the heart of a con, is to tell people what they want to hear – not the truth.

Too much of our political world has become about over-promising. People want to hear what they want to hear … but they should be skeptical if it sounds too good to be true.

Businesses are also guilty of over-promising. Many do it under the guise of “listening to the customer”.

Let’s say that a restaurant tries to please people with what they do well, rather than try to satisfy the whims of everyone. So, they have a limited menu of what they do well … the staff gets it and also provides good service. That’s a nice combination – I can see why they would be successful.

However, what if they vary from their model? Such as: letting people order meals that are not on the menu. Well, it probably wouldn’t taste very good, and would slow-up the kitchen and screw everything up. And, what if they didn’t have someone’s favorite liquor – so they let them bring in their own liquor? And, what if the customers only want to pay for part of a meal? How does that work?

A quality business cannot operate like that. Actually, it’s a lazy and weak way to operate … though it sounds open-minded and accommodating (at first).

I go to restaurants for an experience. Hopefully they provide food and an atmosphere that I don’t have at home. I stay out of their way and let them do their job.

“Too many chefs ruin the soup”. And if every customer becomes a “chef” … a quality product and experience is almost impossible.

Can you imagine what would happen to a public golf course if they adopted those attitudes?

That’s why there are private clubs … so that the members can have more say in what is offered. But, they sure don’t have total say and get everything they want. If they do want everything their way … they’ll have buy a club and be the only member.

Any golf club – private or especially public – that offers everything to everyone … is just “over-promising”.

And, then they have only one option … to “under-deliver”.


Tom Abts
GM/Head PGA Professional

Deer Run Golf Club
8661 Deer Run Drive
Victoria, MN 55386
(952) 443-2351